With four million blog posts published daily, blogging is more competitive now than ever. Many think blogging is too saturated or it’s too late to make money. If you’re looking for the most up-to-date blogging statistics, you’ve come to the right place.
As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.
Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.
Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.
So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?
Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.
To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.
Top 10 Blogging Statistics
Content marketing industry is to be worth $300 bn by 2019
The content marketing industry is projected to enjoy a growth rate of 16% annually
There are 1700 million people in the world and over 500 million blogs on the internet, i.e one blog for every three people.
More than 850 million new blog posts are published each month. i.e 10 billion posts a year.
In the US, 10% or 31.7 million people will be able to call themselves a blogger, in 2020.
More than 3/4 of internet users read blogs regularly.
3/4 of all websites on the internet are blogs or have a blog.
More than half of marketers accept blogging as the most important content strategy.
23% of social media posts now include a link to a blog post
More than half of the blog posts are written in English.
Whats is a blog?
The word blog originates from the phrase “weblog”. As the phrase suggests, it is an online space where someone logs or writes about personal experience, activities, and opinions.
Blogs have evolved over the years. As of 2020, you can find a blog about anything or topic under the sun. (or the universe)
Major Facts About Blogging As Content Marketing
Blogging for content marketing is most cost-effective and offers best ROI.
Top brands now accept that blogging as very important part of their content marketing.
Blogs posts with longer, in depth content is the best.
Compounding posts make up 10% of posts, but generate 38% of total traffic for a website.
Optimum Blog Post Length
The average word count of a top-ranked post in Google is between 1,140-1285 words |
Less than 20% of the companies strive to produce content longer than 800 words. This clearly indicates a very huge gap to exploit for those who are willing to provide meaningful content to improve traffic and rankings.
Longer, in-depth, long-form content can generate 10 times more leads than shorter content.
Average Post length has increased around 30% between 2014 and 2018, from 808 words to 1150 words.
Around 60% of bloggers reported very strong results for posts consisting of 2000 or more words.
The ratio is 16 to 1 for blog post below 1,000 words to the blog post above 2,000 words. A clear gap to exploit for rankings. |
Remember, the longer content gets more shares. Posts in 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords.
Regular content could manage with around 1,000 words. For high competition keywords, the length should be between 2,200 and 2500 words per blog post.
200 words content is labelled as thin content by Google.
Blog publishing frequency facts
Fewer than 10% of-of bloggers write 6 or more posts a week.
60% of bloggers who are posting daily, reported very strong returns.
A 100% increase in your total blog posts, increases your traffic to 300%. For example, if you have 50 blog posts with 1000 visitors a month, your total blog posts increase from 50 to 100, would increase your traffic from 1000 visitors to 3000 visitors a month.
Companies with 401+ total blog posts secure 3 times more leads than companies with 100 or fewer blog posts.
Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month. | HubSpot
Companies publishing 16+ blog posts per month secured 4.5 times more leads than those with 4 or fewer posts per month. | HubSpot
Luckily or unfortunately, 70% of marketers do not actually have or do not stick to a consistent strategy. | Altimeter
Around 70% of content marketers plan to improve on their existing blogging frequency | Social Media Examiner
How Long Should It Take To Write An Average Blog Post?
In 2016, the average writer took 2 hours and 35 minutes to write an average post. Whereas in 2018, the average writer took 3 hours and 30 minutes to write an average post.
Around 40% of the writers who spent 6+ hours writing an average post, reported strong results.
75% of blog traffic is stills generated by older posts | Hubspot
55% of marketers say the blog is their top inbound marketing strategy. | HubSpot
Keep your post titles between 6-13 words for best click-through rate(CTR) | HubSpot
Small businesses with blogs get 126% more lead growth than those without a blog.
54% of successful blog post contains at least one media item: Image, video or an audio.
49% of successful blog posts contain at least one list item.
70% of writers who worked along with minimum one editor reported very strong results.
Perfect Content-Length For Consumption
The Perfect Content-Length for reading is 7 Minutes | Medium
On average less than 60 percent of users only read more than half of the post. | Chartbeat
43% of readers have a habit of skimming blog posts. | HubSpot
The average reader only spends fewer than 37 seconds reading a blog post. | newscred
Blog Sharing Statistics
94% of people who share a blog content do it to help other people | New York Times Study
84% of the people will happily share a post to support causes or issues they care about. | New York Times Study
Blog posts are the best kind of content shared on Twitter | Expresswriters
Articles with an image once every 75-100 words gets shared twice as one without | Hubspot
Blogs with social presence, who share 15+ posts are getting 1200 new leads per month. | Contentworks
Our minds process visuals 60,000 times faster compared to text which means Blog posts with images get 94% more shares as compared | Adpushu
Writers who are also designers receive 3 times more shares for their posts. | Smartblogger
Buyers prefer LinkedIn as the social network of choice for sharing business-related content | Curata
47,000,000 pieces of content was shared each day | AOL
23% of social media posts now include a link to a blog post | AOL
60% of blog posts convert with a mention of product or brand name | AOL
Women share more blog posts than men | AOL
Blog Growth Statistics
Content marketing industry total valuation was $195.58bn in 2016 | Thedrum
Content marketing industry is to be worth $300bn by 2019 | Marketingprofs
Content marketing industry is to be worth $412bn by 2021 | Thedrum
The content marketing industry is projected to enjoy a growth rate of 16% annually | Thedrum
YOY growth in traffic is 8 times higher for content marketing leaders (19.7% vs 2.5%) | Kapost
Four out of Five sites now use blogs. | contentmarketinginstitute
Blogging Goals For 2020
82% create content for brand awareness
74% create content to imrove their lead generation
71% create content to imrove their customer acquisition
68% create content to establish thought leadership
64% create content to seek consumer engagement
57% create content for customer retention
57% create content to increase website traffic
47% create content to facilitate lead management
45% create content to facilitate sales further
Top Blog Ranking Statistics
Approximately 200 million people have an ad blocker installed. | Pagefair
Ad blocking grows by 40% globally, each year | Pagefair
81% of B2B companies use Blog as a content marketing tactic. | contentmarketinginstitute
77% of internet users now read blogs or have subscribed to at least a few. | impactbnd
56% of bloggers have successfully used their blogs to establish their company or themselves as a thought leader in the industry.
63% of online users trust blogs with multiple authors. | Socialmarketingwriting
36% of readers find a blog post with case studies as credible | Socialmarketingwriting
28% of readers find a blog post with how-to guides as credible | Socialmarketingwriting
On the other hand, only 12% of readers find news as credible | Socialmarketingwriting
23% of the readers think bad content affects their trust in a blog. | Socialmarketingwriting
Blog posts with media get 94% more views. | Adpushup
78% of CMOs think custom content is the future of marketing. | Thedrum
58% of consumer put their trust in editorial content. | Thedrum
Due to the fast nature of content consumption these days, 36% of people prefer list-based headlines | ConversionXL
60% of consumers feel connected to a brand after reading custom content. | ContentPlus
47% of consumers read 3-5 blog posts before making a buying decision | Demandgenreport
When checking the success for a blog or a post, most producers rely on 3 metrics: page views, shares/likes, and bounce rate. | Curata
29% of creative professionals reuse and repurpose blog content to use on different platforms. Curata
64% of B2B marketers now confidently outsource blog writing | TopRank
Only 25% of marketers now don’t outsource their content marketing needs | MarketingBuddy
Written content is the most outsourced content creation product | MarketingBuddy
81% of content marketers understand the importance of original written content | Social Media Examiner
Only 15% of marketers produce content on daily basis. | Curata
50% of marketers produce content on weekly basis. | Curata
Fewer than 32% of marketers have well-documented content strategies| INC
57% of B2B marketers are still using old-school techniques like print media and other offline promotions ices | INC
50% are still relying on traditional banner advertising | INC
65% of marketers still struggle to correctly define what content is effective | INC
Shockingly, 20% of marketers intend to stick the same amount of content production as of previous year | INC
60% of marketers are struggling with producing engaging content for their blogs | INC
57% of marketers are struggling to accurately measure the performance of their blog content | INC
Content marketing costs 62% less than traditional marketing | Quoracreative
The average click-through rate (CTR) in AdWords across Finance & Insurance industries was 2.91% as of 2018. | Quoracreative
The average cost per click (CPC) in Google AdWords across Finance & Insurance industries was $3.44 as of 2018. | Quoracreative
Finance and Insurance industries conversion rate was 7.19% CVR on SEARCH and 1.75% CVR on Google Display Network (GDN). | Quoracreative
Average Content Writer Salary was $49608 per year as of 2018. | Ziprecruiter
The average pay for a Content Marketing Manager is $64,478 per year. | Payscale
In terms of price, content marketing outsource can cost from as low as $500 per month and can go up to $20000 or more per month for a small to medium project. | Quoracreative
Nearly one-third of brands have $500,000 or more to spend on content marketing alone | Izea
28% of marketers have taken money out of their advertising budget to spend more on content marketing | Gartner
69% of professionals now admit that content marketing is superior to direct mail. | Writtent
Bloggers use an average of 13 different content marketing tactics. Top 3 being: 87% Social Media, 81% Articles, 80% eNewsletters | Toprankblog
Conclusion: What Will It Take For A Blog to Succeed In 2020 And Beyond?
These were the latest facts and statistics that we have compiled for you that can help you make the most of your blogging efforts.
The success of your blog depends on lots of factors like domain age, authority, quality and quantity of content. But following rules apply across the board.
In 2019, remember when using a blog as a content marketing strategy:
Spend 6+ hours per article
publish minimum 3 times a week
Seek help from editors
Collaborate in a team
Use Paid promotions where necessary
Make sure you add engaging media: Images, videos and audios
Tweek and update your old content regularly
Researched your work well
Focus on three metrics: Quality content, regular publishing and good design.