Pro Bloggers Can Try These 25 Top Rated Keywords in 2020
Do you know how Google makes a lot of money?. Surprisingly, 97% of its revenue comes from online pay-per-click advertising. Millions of companies pay pennies or dollars each time when a user clicks on their Google Adwords ads.
Larry Kim, the Founder & CTO of WordStream, provider of the 20 Minute PPC Work Week and Google Ads Grader shared the search company’s research into the keyword categories that fuel Google’s market domination of PPC advertising – and which ones are the most expensive to bid on.
Google Ads is a powerful tool for your business to reach new potential customers. Unlike SEO, AdWords PPC has an immediate effect, it allows you to target on the keywords related to your business that you want to rank well, and it enables your business to set a budget and make budgets.
Marketing and advertising always arrive at ROI, and as long as most of them turn to customers, you can get a strong ROI with AdWords with a higher CPC. Many keyword categories in Infographic are for high-value items such as “business services” and “insurance”. Products or services with large value tags can support more expensive advertising.
![Where Does Google Make Its Money? [ infographic ]](https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/where-does-google-make-its-money-updated.png)
Top 10 Most Expensive Google Keywords
- Business Services: $58.64
- Casino: $55.48
- Insurance $54.91
- Lawyer: $54.86
- Asset Management: $49.86
- Cash Services & Payday Loans: $48.18
- Cleanup & Restoration Services: $47.61
- Degree: $47.36
- Attorney$47.07
- Medical Coding Services: $46.84
- 10 * $54.91 = $5,49/day.
- 30 * $5,49.1 = 16473/month.
- 12 * $16473 = $2 million/year (approx).
- Loans (ex:- “Car loans”, “Auto loan ” and “Home Loan”)
- Mortgage (ex:- “Mortgage Services” and “Remortgage ”)
- Credit (ex:- “Home Credit” and “Credit Buyer”)
- Lawyer (ex:- “Criminal Lawyer,” “Defense Lawyer”, Top lawyer)
- Attorney (ex:- “Defense Attorney”, “Personal Injury Attorney” )
- Donate (ex:- “Donation Centers,” “Donate for Child”)
- Degree ( ex:- “Bachelors Degree Course ”)
- Conference Call (ex:- “Top Conference Call service,” “Toll-free Conference Calls”)
- Trading (ex:- “Online Trading Service” “Online Stock Trades”)
- Software (ex:- “CRM software,” “Best Primavera Software”)
- Web Hosting (ex:- “Shared Hosting,” “Managed Web Hosting Solution”)
- Claim (ex:- “Medical Claim,” “Accident claims”)
- Recovery (ex:- “Computer Data Recovery,” “Hard Disk Data Recovery”)
- Transfer (ex:- “Zero apr Balance Transfer,” “Credit Card Balance Transfer”)
- Gas/Electricity (ex:-“Commercial Electricity Price Comparison,” “Best Commercial Electricity Suppliers”)
- Classes (ex:- “Online Classes,” “Training Classes”)
- Treatment (ex:- “Medical Treatment,” “Drug Treatment Centers”)
- Cord Blood (ex:- “Cord blood Bank,” “Store Umbilical Cord Bood”)